After the Second World War, Japan made a decision. Across the country's steep hillsides and mountain valleys, millions Cedar, Cypress and Pine were planted. These trees were planted as a national effort to rebuild an economy and restore a landscape that had been stripped bare.

Japan today is around 70% forested which makes it one of the highest proportions of any country on earth. Although much of that timber goes unharvested. The forestry industry that once sustained rural communities has contracted. For sixty or seventy years they have been growing quietly, filling in the hillsides, storing carbon, holding soil. These forests are some of the most underused in the world.

Through responsible forestry management and reforestation efforts, we aim to help preserve Japan’s rich woodland heritage for future generations. By balancing tradition with innovation, we will support the cycle of growth that keeps the forests thriving while providing enduring materials for modern homes and spaces.